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The website has the following in the web page, "A new way to listen to your music library." I viewed that the web site also stated " Is a music player made specifically for musicians." They also said " It may look like any other music player, but if you are a musician, it offers interesting features such as time shifting. To help you pick songs by ear. To know more about MPfm. MPfm is a music player designed for musicians. MPfm lets you manage your playlists easily. View and edit the tags and properties of your library files." The meta header had MPfm as the first search term. This keyword is followed by Music Player, Music Player for Musicians, and Audio Player which isn't as important as MPfm. The other words they uses is Open Source. Freeware is included and might not be understood by web crawlers.